Content Marketing for North Dakota Businesses
If there is one thing you need to start with, or even remember as a small business owner in North Dakota, it’s that content drives the Internet, and consumers are looking for information that solves a problem, not immediate sales pitches. If you are an electrician, the last thing you want to do is boast about how you are the best, cheapest, most reliable, or friendliest person on the face of the earth that needs to be hired without question. You need to educate your potential customer with pages of informational content, answers to complicated questions, tips on what to look for in an electrician, and other items that someone searching for your services might want to know about. The trust, credibility, and authority that Small Business SEO content marketing creates knocks down sales resistance, all while providing a baseline introduction to the benefits of a particular product or service you offer.
Improve Small Business Traffic with Content Marketing
Your small business needs help, fast, especially if you just created your site or haven’t done anything with it whatsoever. Your site isn’t getting the traffic you need. You aren’t converting that traffic to a customer, which ultimately results in sales. The tactics you used to rely on aren’t working. And the lousy economy means you won’t be able to even give up in disgust and just get a day job.
You want to find your own niche of loyal customers, but you can’t seem to capture their attention. And when you do get it, you aren’t closing as many sales as you need to. You need to know what works today to find customers and persuade them to buy. And the answer to that question starts with content marketing for your North Dakota small business. But it takes more to market your website than just writing a few pages on why someone should buy your dog treats, or hire you to wire their remodeling project, or add you to the schedule of weekly landscaping services. You need to focus your attention on these three key elements to make content marketing work for you.
Retain Customers with Content Marketing
Let’s say you’re a Fargo pet training business. What’s the smartest way to train a puppy to sit on command? Give him a cookie and a nice pat on the head every time he does what you want. Enough cookies and enough pats on the head and he starts to think that sitting on command was his idea. He likes you, he trusts you, and he sits when you say sit because it’s in his best interest to do that.
The content on your website should follow this method. High-quality content about getting ready for the spring thaw or if you’re a North Dakota handyman, how to fix a garage door without breaking a finger invites readers and listeners to keep reading your content. Keep them coming back to read or learn more eventually develops into complete trust, 100% satisfaction, and a profit for your small business, no matter which North Dakota Business industry you come from.
When you train with the cookie method, your content becomes an appealing habit for your readers. When they see your name in their email box or a Facebook post, they know there will be something they like on the other side. And they’ll click through to read more.
Simple Small Business Content Marketing Techniques
As a small business owner, use your content to address underlying objections that might keep someone from buying. Use it to tell interesting stories about how others have benefited from your offering. Use proven persuasion techniques to show your reader just how much he needs your product or service. Say something that screams “BUY ME.”
Successful salespeople will tell you that your customer needs to know, like, and trust you before she’ll buy. That’s exactly why content marketing is so effective. Great content buys you the time to build that trusting relationship and no matter what type of small business you have, you need to implement this strategy and display your content wisely.
Start Content Marketing for Your North Dakota Small Business
Content marketing is featured in many of our Small Business SEO Packages. Every North Dakota small business owner is entitled to a FREE consultation. Please Contact Us via email or call 701-566-1472 if you wish to learn more about small business content marketing or other services we provide at Simple Start SEO.
Simple Start SEO works on content marketing strategies for small businesses in the pet, pest, handymen, builders, movers, lawn, landscaping, cleaning and many other industries in the following North Dakota cities: Fargo, Bismarck, Grand Forks, Minot, Dickinson, Mandan, Williston, Jamestown, Wahpeton, Devils Lake, and Valley City.